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This pandemic has affected everyone in different ways—robbing some workers of their livelihoods while sending others into overdrive. The loss of opportunity has been felt by many, particularly those in underserved and underfunded communities, and it’s more important than ever during times like these to come together as a community and find ways to support and uplift each other. Following up on his initial mission to raise funds for social change, Jonathan Richetts comes for seconds, gathering friends to brainstorm ways of giving back to communities that need it now more than ever. Richetts’s brand Vanilla partnered with Paula Hess of Mask On and Terry Cho of Exchange Program to form More Arts for Free Arts, a charity initiative created by and for the creative community.
This collaborative collection will feature three unique styles of balaclavas, designed by the trio and hand knit by Hess in Brooklyn and a t-shirt representing all other participating brands to help raise awareness for this cause (available now on mymaskon.com).
100% of all the proceeds from the sale of these items will go toward Free Arts NYC, a local non-profit organization that aims to empower underserved youth through free art and mentoring programs.